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Your number one source for deep digital marketing expertise and Insights. Waypoint is a blog to help anyone better understand their marketing's path - or find a new one. Our focus is on bringing you the latest digital marketing tips, strategies and best practices.
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Nearly 50% of US consumers surveyed said they won’t spend time with branded content if it’s not relevant to their interests. Learn how to align your branding with your target customer's expectations.
Customers stick around if they’ve had a good experience. Sounds easy enough to provide, but how exactly do we translate that into business practices?
Social media marketing is an excellent way to reach your target audience anytime, anywhere, on their terms. We want you to succeed, so we are sharing our best tips to make the most of your social media marketing efforts in 2019.
Now that you’ve attracted visitors to your site, and converted those visitors into leads-- time to learn how turn those leads into a sale using the third step of the inbound marketing methodology; close.
The main objective of step two is to take those visitors, move them along the buyer’s journey, and convert them into leads. They're already interested in what you have to offer, so how do you get them to reach out to learn more?
