Responsibly rebellious.

Call us rule breakers. Especially when the rules say, “Clients don’t need to know where the ad budget is going.” We flipped that paradigm with analysis, optimization, and transparency. And with content that makes your audience feel understood. Fostering trust, loyalty, and evangelism.

Our Value

Wherever you are in the marketing lifecycle, from mega-brands to sub-brands, from launches to line extensions, we’ll help you change the conversation, giving your brand a competitive edge. And giving you peace of mind. Because being responsibly rebellious in digital marketing means that we're not just telling you we’re moving the needle. We’re showing you, too.
marketing agency partners

United we stand.

A few of us are former Google experts, others are veterans of marketing and advertising. But when we all saw gaps in client-agency partnerships -- content devoid of strategy, reports lacking transparency, work not generating results -- we saw opportunities. So Digital Radar was born in the fall of 2017 in Dayton, Ohio. By 2018, we expanded to Phoenix, Arizona. 

Call it luck. Call it serendipity. Call it meant to be. But we all share the belief that brands and clients deserve better. They deserve our very best. That’s what we strive for, every day, and why clients are happy to bring their brand challenges to us. Because they see visible results. And they never have to endure “marketing-as-usual” ever again.
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Our Leadership Team

You get a team of passionate, persuasive partners. You get on-time, on-budget delivery of convincing, resonant marketing. You get analysis, optimization, and transparency. 
Meet the people who do it.

PJ Zimmer

Chief Executive Officer

PJ has over a decade of marketing experience with a heavy emphasis in digital. His marketing career began at ACNielsen BASES, working in research and strategy. After graduate school, P.J. spent six years at Whirlpool, working in brand management and e-commerce and leading a $100 million portfolio of online sales. While at Whirlpool, P.J. was trained in Lean Six Sigma Black Belt, strengthening his data and analytics skill set. P.J. has been a Global Director of Digital Marketing and E-Commerce, leading a cross-functional team in the development of a corporate website and the implementation of five enterprise-level software systems. Most recently, PJ was the Vice President of Digital Strategy/Innovation Director for the NAVICOR Group where he championed digital strategy and technology functions for the company, pioneered tracking, and monitored analytics tools and processes. PJ earned a bachelors in accounting and marketing from Xavier University and an MBA in marketing and strategy from the University of Notre Dame.

Danielle Petty

Chief Operating Officer

Danielle has worked face-to-face with high end clientele and premiere businesses in marketing and sales for the last 10 years, and is skilled in web development and computer programming. While finishing her Bachelors Degree in Computer Science at Arizona State University, she has held several leadership positions within her career. Most recently, at Google in their Google Ads (AdWords) department. Danielle’s role at Google focused primarily on agency development and support. Scaling thousands of marketing agencies by a number of different means, such as trade shows, conventions, webinars, live events, sales and Google Ads (AdWords) trainings. During her first year at Google, she broke a record for the highest client sales of the quarter, working on campaigns that were spending upwards of $1 million a month. She was later elected to become a part of Google’s travel team, where she traveled across the U.S. conducting informational seminars with the agencies she supported. 

Steven Neigut

Chief Marketing Officer

Steve is a successful entrepreneur with several start-up businesses, and has a background in web development, tactical marketing strategy, and cryptocurrency advisement. Most recently, Steve worked at Google within their Google Ads (AdWords) department. Steve’s role at Google as a senior account strategist had him working across thousands of different industries from
mom and pops, brick and mortar locations, to fortune 500 international businesses. The details of his work included building a cohesive creative marketing strategy, market research, quantitative analysis, regular account management, continuous data optimizations, and training + teaching CEOs and marketers how to use and be successful utilizing the platform Google Ads(AdWords) . As a tenured Google representative on the agency level, he worked his way up in the ranks by outperforming his peers consistently on a quarter over quarter basis and remained in the top 5 strategist in the western division for over a year.
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